Liberty 25th: Embrace the Unexpected
A multi-sensory art exhibition combined with a hip-hop music show to celebrate the 25th anniversary of Liberty in Vietnam.

Client
Piaggio Group Vietnamrole
Key Visual Design/ SupervisorDuration
6 weeksClient Needs
The client requested a unique visual exhibition that integrated Liberty motorcycles, showcasing the brand's bold and unconventional personality. The accompanying music show needed to feature famous singers who resonate with Gen Z.
The Challenges
The event production timeline was extremely tight, with just over a month to complete all tasks. The aesthetic requirements for the design were exceptionally high, leaning towards abstract and avant-garde styles.
Unique elements such as projection screens and photobooths had to be created, unseen in any previous exhibitions.




The Solutions
Abstract geometric shapes, checkered patterns, and vibrant hip-hop-inspired colors were used to create the main visual for the program. For the photobooth design, installation art was utilized to create unique photo areas.
Outcome & Results
The event attracted over 2000 attendees, and the evening music show was a resounding success.






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