Liberty 25th: Embrace the Unexpected

A multi-sensory art exhibition combined with a hip-hop music show to celebrate the 25th anniversary of Liberty in Vietnam.

Client
Piaggio Group Vietnam
role
Key Visual Design/ Supervisor
Duration
6 weeks
Client Needs

The client requested a unique visual exhibition that integrated Liberty motorcycles, showcasing the brand's bold and unconventional personality. The accompanying music show needed to feature famous singers who resonate with Gen Z.

The Challenges

The event production timeline was extremely tight, with just over a month to complete all tasks. The aesthetic requirements for the design were exceptionally high, leaning towards abstract and avant-garde styles.

Unique elements such as projection screens and photobooths had to be created, unseen in any previous exhibitions.

The Solutions

Abstract geometric shapes, checkered patterns, and vibrant hip-hop-inspired colors were used to create the main visual for the program. For the photobooth design, installation art was utilized to create unique photo areas.

Outcome & Results

The event attracted over 2000 attendees, and the evening music show was a resounding success.

Services

everything starts with thorough research and iterative experimentation. what uses designing, ideas and developing, what user need ©

DISCOVER

Transform ideas into intuitive digital experiences that engage audiences and drive measurable results.

Starts At Cost® — VND 5M

[ KEY FEATURES ]
  • - User-Centric Interfaces
  • - Conversion-Driven Layouts
  • - Cross-Device Consistency
Get Started
( O1 )

Build dynamic, user-friendly websites that function seamlessly and align with your business goals.

Starts At Cost® — VND 10M

[ KEY FEATURES ]
  • - Responsive Architecture
  • - SEO Optimization
  • - Scalable Performance
Get Started
( O2 )

Craft cohesive brand identities that communicate your values and resonate deeply with your audience.

Starts At Cost® — VND 1M

[ KEY FEATURES ]
  • - Visual Storytelling
  • - Strategic Positioning
  • - Unified Brand Ecosystems
Get Started
( O3 )

Let’s make your
design shine

“collaborate with me to craft exceptional designs
reflect your unique vision.”
contact now